PS

Further to yesterday's post, check this out. The tool itself is pretty cool, but Chris Atkins' work brings up some of the same points I was trying to make yesterday:

"But it was Atkins's bogus Facebook campaign calling for the return of the prime minister's new cat, Larry, that has been most successful. Within 24 hours of the site having been created, the Mail ran the story under the heading: "But that's my auntie's cat: Man's claim on 'stray' No 10 ratcatcher (… and there's a Facebook campaign to get him back)." It also appeared in the Metro, under the heading: "Dear David Cameron: You've stolen my aunt's cat, please return him."

But the entirely made up story received most attention on Gaby Logan's BBC 5 Live show, in a light-hearted slot before the 1 o'clock news.. Discussing the story with chief political correspondent John Pienaar, Logan joked that the dispute over ownership of Larry the Downing Street cat was likely to "run and run".