Trawling through the fonts did remind me of a pet peeve though: a certain very large airline keeps sending press releases that are, incomprehensibly, in one of those fonts that is fake cursive writing. And not even a clear one, so I have to copy and paste their PR babble into a more readable format. Why hasn't someone told them how annoying this is, and that surely the goal of all press releases should be to be as quick to the point and legible as possible? Also, who even made the fake cursive choice? I know it's not handwriting. And I also know it's not a fifth grade project where you need a fake letter from the newly-settled prairies at the turn of the century, all covered in tea and burnt around the edges. So what gives?
“Journalism can never be silent: that is its greatest virtue and its greatest fault. It must speak, and speak immediately, while the echoes of wonder, the claims of triumph and the signs of horror are still in the air.” - Henry Anatole Grunwald
Friday, 25 March 2011
PS
I just went to change my font because, actually, I hate Times New Roman and I don't know why I've been using it. But then I remembered a Globe and Mail article from a couple of weeks ago explaining why typeface choice is important. Except, actually, it didn't explain at all, so now I'm both slightly paranoid that my choice of Trebuchet says all the wrong things about me and annoyed that that article didn't deliver.
Subscribe to:
Post Comments (Atom)
"And I also know it's not a fifth grade project where you need a fake letter from the newly-settled prairies at the turn of the century, all covered in tea and burnt around the edges. So what gives?"
ReplyDeletehahaha gold.